The Speed of Change
Nobody saw Twitter coming. Introduced only in 2007, it is now one of the most influential channels for communication.
The lesson is clear: Do not get hung up on tools or the latest shiny new object. You have no way of knowing what somebody is cooking up in a startup or garage that will become the next highly influential communication channel.
Still, it would be foolish to ignore important trends or remain ignorant of what may well become vitally important communication tools. It is incumbent upon communicators to stay as current as possible on the emerging technologies that will shape their efforts in the future.
Get The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
