Contribute to Business Strategy Formulation
Unfortunately, communications is a largely tactical role, primarily supporting and communicating organizational strategies (Kay, 1995). Try to get a seat at the management table when strategy is being created. If you are not in a senior role, sometimes you can get there if you ask to attend as an observer to increase your understanding so that you can better communicate the strategy.
Even if you are not part of the strategy discussion, you can “identify and interpret important communication issues at the strategy formulation stage” (Moss & Warnaby, 1998, p. 20). Find ways to ensure that communications has input whether or not you are at the table. You know the current business strategy. Put together ...
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