Case in Point: Crisis Management at a Multinational Organization
Not all crises can be prevented, but many can be anticipated and mitigated.
This is the case of a multinational organization in which corporate communication, the legal and health, safety and environment departments, plant operations and senior executives and board members jointly and proactively prepared for a court hearing that, three years after the event, was to rule on the company's guilt in a plant explosion that killed several workers and injured a number of others.
The timing of this event was critical, as the organization in question was in the midst of a merger with another major multinational group. The court hearing date was set to take place two months before the company's ...
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