What Is the Purpose of Your Communication?
Reducing the complexity of the change communicator's considerations requires asking the questions: What is the purpose of your communication? What do you want to do? Do you want to use communication to create some stability within the change program? Or do you want to create more change with your communicative efforts?
The use of fact sheets, FAQs, road shows, and manager talking points create stability. In a time of uncertainty, these tools provide information that can reassure, educate, and clarify the details on those issues on which the employee is unsure.
Managers seek to stabilize the organization by communicating vision and educating employees of the benefits of the change. It is reflected in ...
Get The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
