Communicating CSR and Sustainability
With a plethora of stakeholders to please, communicating CSR can be a daunting proposition. As well as regulatory requirements, organizations need to engage interested audiences such as employees, NGOs, media, and local communities.
Effective and transparent communication is vital to engaging and informing opinion leaders in each audience. Such communication aims to legitimize the organization's actions and behavior. The three key channels to focus on are the organization's social responsibility report, internal communications, and public relations.
CSR communication with employees can help create publicity and a good reputation through word of mouth. Employees' satisfaction levels and commitment are linked ...
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