Bringing It All Together—Why CSR Matters
The Reputation Institute's (2010) research in 2008 and 2009 shows that CSR's impact on corporate reputation accounts for 40 percent of an organization's overall reputation. The institute also reports that for the most part consumers develop their opinions from corporate communications, media coverage, and word of mouth.
The GlobeScan Corporate Social Responsibility Monitor (2010) survey reports that 84 percent of executives in 116 countries agreed with the statement that business should “generate high returns to investors but balance that with contributing to the broader public good.” In addition, the editors of the Economist (“Just Good Business,” 2008) reversed their long-standing position of companies ...
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