INDEX

A

Abbott, 209, 217

AccountAbility 1000 (AA1000) standards, 69–70

Acquisitions, defined, 242. See also Mergers and acquisitions (M&As)

Advertising: ethical dilemmas in, 58–59; as form of marketing communication, 24; as investor relations tool, 331; lack of consumer trust in, 179; online, 183, 190; organizational structure for, 102, 104

Advisers, communicators as, 17, 25

Ahlstrand, B., 167, 175

Ahonen, P., 208, 217

AIG, 357

Albarran, A. B., 38, 39, 40

Aldoory, L., 11, 12

Alexander, J., 251, 255

Allen, B., 332, 336

Ambassadors, employees vs., 231–232

America Online (AOL)/Time Warner merger, 38–40, 241

American Greetings Corporation, 428–429

Analyst tours/days, as investor relations tool, 329–330

Andrews, R., 106, 112

Annual meetings, 328

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