CHAPTER FOUR
COMMUNICATION AND THE HIGH-TRUST ORGANIZATION
The global financial crisis, which began in 2008, generated fear that circled the globe and resulted in what many have called an unprecedented trust crash. While it is impossible to understand all aspects of the financial crisis, most agree that trust and distrust are affecting actions of diverse stakeholders: corporations, governments, customers, the public, individual investors, regulators, and global alliances, to name only a few. In an age of globalization, scandals in all types of organizations, fast-paced change, and new pressures for innovation in processes, forms, and relationships place increasing importance on the somewhat elusive notion ...
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