CHAPTER TWO
THE CORPORATE COMMUNICATOR
A Senior-Level Strategist
Corporations are subject to the same communication dynamics as any other human interaction. Whenever people get together—in a personal relationship, a social group, or a business venture—communication inevitably happens. The larger and more structured the group is, however (such as a corporation or nonprofit organization), the greater the need for communication to be managed for it to be effective.
Most corporations or large organizations acknowledge, sometimes grudgingly, that communication is important, yet the concept is often misunderstood. “We need more communication!” is often heard in corporate boardrooms when things are going wrong. In fact, too much of the ...
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