FOREWORD
Organizational communication as a profession is relatively young when compared to other business disciplines, tracing it roots back less than 100 years. But as current world events such as the Toyota recalls and government buy-outs of American auto manufacturers have shown, it is a valuable, serious, and essential business component that is necessary for organizations to thrive, grow, and sustain misfortunes.
The profession's emergence and growth is closely matched to the growth and evolution of the International Association of Business Communicators (IABC). This association came together in 1970 with a band of bold visionaries at its helm—ready to serve an emerging need for a profession of the future. It sought to help its members find ...
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