8 PRESENTATION SKILLS

INTRODUCTION

Whether we like it or not, and many of us do not like it, the ability to plan, develop and deliver an effective presentation is a key skill in today’s business world. A few people seem to have natural gifts in this area, but most of us have to acquire the necessary skills through practice. The good news, though, is that the basic principles of a good presentation are well established and the psychological difficulties can be controlled, if not completely overcome. In this chapter, we shall consider first the technical aspects of a good presentation and then the more personal issues associated with presenting yourself effectively.

CONTENTS OF THIS CHAPTER

This chapter covers the following topics:

  • planning ...

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