FOREWORD
The world we live in is increasingly competitive, global in nature, and it is becoming more and more difficult to differentiate products and services to ever more demanding customers and consumers.
Not only in the future, but today, the application of technology will make the difference between success and failure. Technology continues to advance at phenomenal rates, but it is the use of this technology and its application to solving problems, developing new products, marketing and sales activities and serving customers’ needs that will differentiate companies.
Successful companies and organisations of the future will harness technology to the customer’s requirements better than anyone else. To do this requires a new combination of ...
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