More Praise for The Human Brand
“Today’s technology makes it appear as if marketing has become more complex. In fact, it hasn’t — especially for those brands who think and act like ‘the shop on the corner.’ People’s connection to what they buy and whom they buy it from is what’s important. That’s been the same for generations. The challenge is in making large brands appear ‘small.’ The Human Brand cuts through the complexities of ‘marketing local’ in the digital age to tell the simple truth: connections are key.”
—Patrick Doyle, president and chief executive officer, Domino’s Pizza, Inc.
“How do we earn the lasting loyalty of others? Chris and Susan provide fundamental, yet powerful, insights into building relationships that matter. They challenge ...
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