The HR Value Proposition

7

Building an HR Strategy

To what extent does our HR strategy process turn business goals into HR priorities?

MOTOROLA HAS BEEN RIDING a roller coaster for two decades. Through the 1980s, the company’s market share was up. Profitability was excellent. But in the early 1990s, the world of consumer electronics changed dramatically, as people began spending more and more time out of the office—working from home, on planes, in hotel rooms. They demanded faster, smaller, more integrated and energy-efficient electronics. At the same time, competition for their business grew more and more intense. Major competitors sprang up in Europe and Asia, radically increasing the churn rate in product styling, feature integration, and speed of innovation. The ...