Notes

Chapter 1

1

Wayne Brockbank and Dave Ulrich, “Avoiding SPOTS: Creating Strategic Unity,” in Handbook of Business Strategy, ed. Harold E. Glass (Boston: Warren, Gorham & Lamont, 1991).

2

One must keep in mind that in the oil field service business, the relationship between the vendor and the field customers is unusually close. Representatives can literally spend months together on drilling rigs and platforms in remote locations. However, boom and bust cycles in the oil business occur with great frequency. Thus the possibility of losing touch with current reality is very real.

3

See, for example, Anthony J. Rucci, Steven P. Kirn, and Richard T. Quinn, “The Employee-Customer-Profit Chain at Sears,” Harvard Business Review 76, no. 1 (1998): ...

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