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The Hook by Richard Krevolin

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CHAPTER 15Using Video to Share Your Story

As bad as we are at remembering names and phone numbers and word-for-word instructions from our colleagues, we have really exceptional visual and spatial memories.

—Joshua Foer, Moonwalking With Einstein: The Art and Science of Remembering Everything

These days, there are myriad ways to share your stories with the world and video might be the single most powerful one. For example, there seems to be a reversal going on at Facebook: Photo posts which used to be a huge driver, are now scoring low organic reaches. Socialbakers data research shows that photo posts on Facebook brand pages now have the lowest average organic reach. The average video post is seen more than twice as often.

Further research indicates ...

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