Praise for The Hook

“People don’t just buy what you sell, they buy what you stand for. They want to believe in your brand. The best way to convey that is through storytelling. The Hook takes the mystery out of the process and lets you peek behind the curtain of wonderful storytelling. How? By telling stories, of course. It is a masterfully written road map for how to use stories to connect on a deeper level with your customers. If you’re not following his advice, you’re missing out.”

—Brent Niemuth, President & Chief Creative Officer, J.Schmid & Assoc. Inc.

“Here’s the short story on The Hook: Go to school with Prof K. and learn to tell your brand story in a succinct, powerful, engaging way that matters to your customers. You’ll be glad you did!” ...

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