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The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

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CHAPTER 24BECOME THEAUTHORITY BY WRITING A BOOK

“REPUTATION” AND “VISIBILITY” ARE THE TOP TWO reasons buyers invest in books. Therefore, writing your own book brings a higher level of credibility to your expertise, and being a successful author builds your value. Yet does the book itself make you money as a highly paid expert? The book itself is not necessarily going to get you rich; it’s the opportunities that a book creates that are where most of the income-generating possibilities will come from.

People often ask me this question: “How do you write a book?” A small percentage of people who ask this question hope to hear, “Anyone can write a book.” Most just want permission. But the truth is they don’t need permission and there are no rules ...

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