O'Reilly logo

The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 20SELL YOUR EXPERTISE AT MULTI-SPEAKER EVENTS

EXPERTS WHO EDUCATE TO SELL ARE ALSO CALLED “platform speakers.” They often present at events hosted by someone else. This only works if you sell well from the stage! If not, you won’t be invited back to these stages. At these events, you take on less risk, because you only need to pay your own expenses to show up and sell. But before you agree to speak at one of these events, you must be very well prepared!

The host foots the bill for the entire event, and no matter what deal the host may make with his speakers to help fill seats, most speakers don’t do a good job of helping them out. The host still holds the responsibility for putting the majority of the butts in the seats—and not just any ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required