O'Reilly logo

The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 12CREATE ONLINE DOMINATION WITH VIDEO MARKETING

MARKETING, ESPECIALLY ONLINE MARKETING, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge on your competition and becoming the online authority, video is where it’s at. And as an expert, you already have a special advantage in working with videos to dominate your expertise online because you really know your stuff! Your goal is to create quality content based on your expertise, and get out as much good video as possible to gain authority domination online.

Why Video Works

In the simplest terms, the memory portion of our brain works in a three-step process: sensory memory, short-term memory, and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required