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The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

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CHAPTER 11DEVELOP A SOCIAL MEDIA STRATEGY

THE TWO QUESTIONS MOST PEOPLE ASK ABOUT social media are, “Where should I be?” and “What do I post?” With so many social media sites to consider (and more popping up all the time), selecting the right ones to put your marketing efforts into is important. You want to receive a good return on investment for your time and effort. To get the best and fastest returns, it’s important to know what each social media site can offer you and how to best utilize each one. Each one has a different format and a different group of followers. That’s why you must have a social media strategy in mind before jumping in.

When I first started using social media, it was really an experiment to see what kind of business opportunities ...

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