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The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

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CHAPTER 10BUILD YOUR EXPERT WEBSITE

THE REASON MOST WEBSITES DON’T WORK effectively is that they have disjointed messages and/or too much information that confuses the viewer. You must remain consistent with your message and expertise throughout your Website. Often it’s much easier to create a new Website than to modify an existing bad Website. This way, the site is completely aligned from the home page and navigates effectively to each additional page link.

Think about your Website as a smooth, wide path where you take viewers on a journey through your expertise, background, services, products, testimonials, credibility, and more. There are no obstacles along the path, and there are no confusing messages that send viewers in the wrong direction—just ...

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