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The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

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CHAPTER 9STAKE YOUR CLAIM WITH ONLINE DOMINATION

THE INTERNET OFFERS YOU ONE OF THE FASTEST tools to develop and expand your expertise. Online, your opportunities are limitless. In the past, you would have to spend a lot of money on advertising and do a lot of face-to-face networking to get the word out about your business. Today, new businesses are launched or existing businesses are reinvented almost overnight online, and brand domination is key to getting noticed amid the chaos.

What is brand domination? Well, you have achieved brand domination when someone types your name or your brand name into a search engine online and the main expert they find on pages one, two, and three is you, your brand, and your expertise. There is no doubt about ...

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