O'Reilly logo

The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 8STAY ON TARGET

DISJOINTED MESSAGES SENT TO THE WRONG prospects will quickly kill your marketing efforts. Trying to be everything to everyone does not allow you to make a difference or stand out; it’s nearly impossible to define your ideal target market that way.

You must relate to your ideal clients and target market with everything you do! Once you complete your logo, select your colors, and finalize your USP and everything else that defines your brand, your marketing will be targeted toward a very specific group of prospects. Every time the right prospect lands on your Website or social media links, she will understand exactly what your expertise is all about.

Here are six steps to keep you on target in your business

Step 1: Always ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required