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The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

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CHAPTER 7YOU ARE THE BRAND

THE SKILLS EXPERTS LEARN ARE OFTEN DEVELOPED from their own real-life experiences. If your skills and experiences don’t match your authentic brand direction, you’re going to hit a wall when you go after ideal clients and expect big money from your marketing efforts.

For example, I’ve had a few students say to me, “I want to be a wealth-building or money expert.” But the problem they all had was that they had not personally built their own wealth. It’s hard to claim you are a wealth-building expert if you haven’t already created massive wealth for yourself. In fact, some so-called wealth-building experts I’ve met are actually broke! Those people may have learned a lot about making money by reading books or interviewing ...

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