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The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

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CHAPTER 6CREATE YOUR EXPERT CALLING CARD

AFTER YOUR LOGO AND USP HAVE BEEN ESTABLISHED or reinvented, it’s time to move on to your first marketing piece: your business card. Most cards don’t accurately present what someone’s business is all about. I am shocked by how many bad business cards I see out there. And I know if there is a problem with the business card, the rest of the marketing is likely to be a disaster too.

Your business card may be the first visual connection a prospect has to your business. Your card will either promote or demote your professional image. As an expert, you can’t afford to get this wrong. People will be judging you at first glance, and your card will quickly showcase the level of success you have in your business. ...

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