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The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry by Debbie Allen

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CHAPTER 4BUILD A SOLID BRAND FOUNDATION

BUILDING YOUR BRAND IS THE FIRST STEP TO take when you are developing your expert business. Your brand sets the tone of your business and the direction in which it’s headed. Or, if you are looking to reinvent or redesign your business, reworking your brand is the first step in redesigning your overall marketing strategy. What is a brand, and what can it do for me, you ask? Your brand sets the tone for your overall business image and allows others to quickly understand what your business is all about. Your brand allows others to connect with you, understand what you can do, and recognize that you are the expert in something. Your brand is also the first step toward building trusting relationships with your ...

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