Note: Page numbers followed by f refer to figures; page numbers followed by t refer to tables.
accelerant curve, in marketing, 66–68, 67f, 81, 89
advisory boards. See customer advisory boards (CABs)
advisory councils, 117, 122, 155
advocates
activities engaged in by, 30–31, 36–37
annual conferences and, 16
C-level executives and, 150
community marketing and, 132
customer communities and, 111, 131, 132, 133f, 136
customer reference programs and, 49, 54, 60
data collection on, 40
diagnostic for determining effectiveness of, 187–199
economic value and profitability and, 36, 38–40, 39f, 44
example of hidden customer (“Catie”) as, 5–6, 30, 33–35
growth and, 20
hidden potential of, 30–31, 44
improving ...
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