Chapter 13

1. Personal interview with Mark Studness, Verizon Director of E-commerce.

2. Forrester Groundswell Awards, “Spiceworks Users Spread the Word and Create SpiceRex—Who Says Business Users Can't Be Social?,” September 13, 2010, http://groundswelldiscussion.com/groundswell/awards2010/detail.php?id=381.

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