Chapter 2
1. IMDB.com—The Internet Movie Database. Big, 1988, accessed December 7, 2010, www.imdb.com/title/tt0094737/quotes.
2. Lloyd Bradley, “The New Rules of Gaming,” Design Council Magazine, Issue 2, 2007, www.designcouncil.org.uk/publications/design-council-magazine-issue-2/the-new-rules-of-gaming.
3. “Benefits of Right-Selling Methods,” New York Times, June 18, 1922, http://query.nytimes.com/gst/abstract.html?res=FA091EF7385D14738DDDA10994DE405B828EF1D3#.
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