The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers

USE THE FOUR KEYS

Now it's time to put in place what you have learned to help your business unlock the hidden power of your customers, using the four keys. The four keys enable you to focus on your customers, taking them into consideration in all that you do. This will lead to new opportunities to increase revenues and inspire referrals from your existing customers.

Key One: R—Relevant Marketing

1. Create relevant content based on what you have learned.

2. Treat existing customers better than new ones.

3. Sincerely thank them for their business—always.

4. Stay in touch; don't cause them to feel forgotten!

5. Reward loyal customers and brand advocates.

6. Partner with your evangelists and best customers.

Key One Results

Customers will realize they have been truly heard and that they are known and appreciated by your company. They will be confident that your company knows their preferences and sees them as someone special and worth doing business with. They will feel they are a valued part of the company. Therefore, customers will be ready to buy more from you and expand their business with you.

Key Two: O—Orchestrate the Customer Experience

1. Understand the current customer experience. What works well? Where are the pain points?

2. Ensure a consistent experience across all touch points.

3. Meet the needs of each customer at each touch point. Make sure that the solution you provide fits the customer.

4. Know customer expectations so you can meet and beat them. Also know who else ...