The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers

NOW IT'S YOUR TURN

Growing your business from existing customers is a winning strategy. Doing so efficiently requires that you take all four keys in hand to unlock the hidden power of your customers—increased revenue. Note that any key that doesn't function properly will diminish your ability to succeed. What does this mean for your business?

• Hire people with a passion for customer service.
• Sustain a culture to nurture employees.
• Market to your customers in a way that is meaningful to them.
• Maintain the excellence of the experience.
• Make each touch point a great interaction.
• Measure everything, to ensure that you make the impact you planned, based on your business goals.
• Provide customer service that rocks.

By focusing on existing customers and using the four keys, you will nurture powerful evangelists for your company. Once you have them, enlist them to help you bring in new, like-minded clients through referrals. By now, you should have a very accurate picture of what your best customers look and act like. Take that knowledge and go out and prospect in the areas where you can find more customers like them.

Additional resources to support you are available at http://customersrock.net. There you'll find checklists to assist you in managing the details of your journey toward achieving customer focus, audits to help gauge your progress, and other free materials to support you with new ideas. You can also get in touch with me there as well as fellow customer-focused professionals. ...