THE TRUE MEANING OF CUSTOMER SERVICE
Killer customer service can't be defined by compiling a checklist of activities and tasks. And it isn't just about hiring really nice people, or giving customers everything they ask for. Killer customer service is a way of doing business that moves rules out of the way and allows people to effectively serve other people. It requires a long-term approach, and organizations that take it will find themselves ahead of their competition, with a loyal customer base that supports them for many years to come.
Killer customer service is one of the keys to unlocking the hidden power of your customers. Companies that “get it” will be capable of rebounding from difficult times faster than those that don’t. They will have loyal customers who shout about how great these companies are to anyone who will listen. Companies that don't “get it” may just hear a lot of shouting as their customers complain very publicly—and then walk away.
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