O'Reilly logo

The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers by Becky Carroll

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

JUST WHAT I NEEDED

You may find it necessary to craft differentiated experiences based on the life cycles and needs of your various customers. You can accomplish this very easily by asking customers a single question which helps you differentiate customers from each other based on their needs. The right question to ask may be simple to identify, or it may be determined through the more involved interpretation of data and analytics. However you decide to find the appropriate question to ask, this type of customized treatment strategy will go a long way toward helping you help your customers be successful, which, in turn, will bring them back for more.

Whether your customers are consumers or businesses, developing a solid understanding of them (who they are, what they want, and how they use what you offer or produce) makes all the difference in the sales and marketing process. How do your customers shop your business? What would make it easier to buy from you? Craft your own customer buying experience around the answers to those questions, and you will find an increase not only in sales but also in new customers as the word spreads that your company is outstanding when it comes to meeting customer needs.

Case Study

Teradata Builds Close Customer Relationships

Teradata Corporation is the world's largest company devoted solely to data warehousing and enterprise analytics. Since the company's founding in 1979, it has had a history of customer focus. In fact, while it was still a technology ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required