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Lead with a Story
A GUIDE TO CRAFTING BUSINESS NARRATIVES THAT CAPTIVATE, CONVINCE, AND INSPIRE
Don’t miss Lead with a Story by Paul Smith [print ISBN 978-0-8144-2030-0, $24.95; also available as an ebook]. Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
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