Epilogue
I hope you’ve enjoyed the journey as much as I have and, most importantly, have a fresh new tool for winning. You will win business and create a following by touching the heart of your audience’s hidden agenda and connecting to it profoundly. The process isn’t just a formal, once-in-a-blue-moon affair. It includes the informal meetings that we have with colleagues and clients each and every day, as well as the momentous acts, where we must lead huge organizations to accomplish the seemingly impossible. It is all a matter of stirring people to join you and to act. When you uncover the unspoken desire your audience holds dear and promise a journey that imagines the realization of this desire, they will travel with you.
I began our time ...
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