O'Reilly logo

The Healthy Edit by John Rosenberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 1

Prescriptions for Success

If, as the media philosopher Marshall McLuhan once observed, Gutenberg made everyone a reader and Xerox made everyone a publisher, does Final Cut Pro make everyone an editor? Today powerful, inexpensive software such as Apple’s Final Cut Pro and Avid’s Media Composer rule the independent filmmaking world. Anyone with a couple hundred dollars, a computer, and an idea can become an editor. Or can they?

If you put 100 monkeys in a room with an Avid, it is unlikely they would eventually edit the great American movie. Though anyone can do it, not everyone can do it well; following the rules and knowing how to operate the software are not enough. Despite the accessibility of equipment and user manuals that describe ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required