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The Hard Truth About Business Model Innovation by Emily Snyder, Derek van Bever, Thomas Bartman, Clayton M. Christensen

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The Hard Truth About Business Model Innovation

Many attempts at business model innovation fail. To change that, executives need to understand how business models develop through predictable stages over time — and then apply that understanding to key decisions about new business models.

Clayton M. Christensen, Thomas Bartman, and Derek van Bever

FALL 2016

Surveying the landscape of recent attempts at business model innovation, one could be forgiven for believing that success is essentially random. For example, conventional wisdom would suggest that Google Inc., with its Midas touch for innovation, might be more likely to succeed in its business model innovation efforts than a traditional, older, industrial company like the automaker Daimler AG. ...

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