O'Reilly logo

The Handbook of Technology and Innovation Management by Scott Shane

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11.5. Orchestrating Appropriability

The foregoing analysis suggests the emergent need for a new role that was previously latent in appropriating the gains from innovation: the orchestration role. As defined above, this role brings together the requisite know-how, IP, and complementary asset classes, so that the innovation investments made lead to an acceptable return. This role includes a capability for systems integration, in understanding the possible ways that the technical components of a technology might be put together, both from current and possible alternative suppliers.

At a mundane level, orchestration might simply be viewed as checking to be sure that one owns or has effective access to the requisite know-how, IP, and complementary assets. If one or more of these assets is not readily at hand, however, the orchestration role becomes more strategic. In essence, the orchestration role must seek to offset or neutralize ones' own complementary assets as a hostage, in the bargaining over the gains from Schumpeterian innovation. Without such a role, the Teecian prescription of advising innovators to focus on accessing complementary assets may be overturned.

Although orchestration strategies could apply equally to all three classes of assets discussed, we focus here on how an alert orchestrator could seek to offset or neutralize advantages held by independent owners of IP. Below we sketch five orchestration strategies, which are not intended to be exhaustive, but do illustrate ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required