PART III The Methods and Applications of Mobile Market Research
This part of the book looks at the different methods that are used to implement mobile market research projects and finishes with a review of international mobile market research.
Part III covers:
- mCAPI – Mobile Computer Assisted Personal Interviewing
- mCATI – Mobile Computer Assisted Telephone Interviewing
- Mixed-Mode Research
- Utilizing Passive Data
- Panels, Lists, and Communities
- International Mobile Research
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