PART I Mobile Market Research
The first part of this book provides an introduction to mobile market research, illustrates how it is being used, and explores the technology that underpins mobile market research.
Chapter 1 is an overview of mobile market research and provides a context for the rest of the book. The next chapter focuses on how mobile market research is being used in different contexts, categories, and markets.
The third chapter explores and explains the key technologies being relevant to mobile market research.
Part I covers:
- Overview of Mobile Market Research
- Mobile Research in Action
- The Technology of Mobile Market Research
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