About the Authors
RAY POYNTER
Ray has spent the last 35 years at the interface of technology, innovation, and market research, and sees his mission as ‘To have fun, help people, advocate change, and ideally make some money along the way’.
Ray is the author of The Handbook of Online and Social Media Research, joint editor of ESOMAR's Answers to Contemporary Market Research Questions book, a contributor of courses to the University of Georgia's Principles of Marketing Research distance learning course, and the founder of NewMR.org. Ray is in regular demand as a workshop leader, conference speaker, contributor to magazines, blogger, and consultant.
Ray is the Managing Director of The Future Place, a director with Vision Critical (heading up their knowledge gathering and sharing operation), and has been the independent research consultant on the last four ESOMAR Global Pricing Studies. Previous roles include director-level appointments with Virtual Surveys, Millward Brown, IntelliQuest, The Research Business, and Sandpiper International.
You can follow Ray on Twitter using @RayPoynter.
NAVIN WILLIAMS
Navin Williams is the founder and CEO at MobileMeasure Consultancy Limited. Navin has extensive experience in the Market Research, Technology, and Media & Telecom sectors. Navin has worked for some of the world's market research leaders across the disciplines of media, consumer (IMRB, RI & Nielsen), and retail (Nielsen). He has held senior roles in four countries, spanning two continents. ...
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