chapter TWENTY
The Self-Help and Human Potential Movements
A variety of self-help and self-improvement movements sprang up during the 1960s and 1970s, mainly in the United States, and spread across the western world. These movements embodied ideas, philosophies, and ways of teaching that were to become vital forces in shaping the construction and protocols of coaching as we know it today. Though they took a variety of forms, they shared the premise that transformation is within one’s own power; that through the development of one’s innate potential, one can experience an improved quality of life, characterized, at best, by happiness, creativity, inner peace, and fulfillment. Some of these movements tended toward the mystical, ...
