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The Handbook of European Intellectual Property Management, 3rd Edition

Book Description

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.

Table of Contents

  1. Cover page
  2. Title page
  3. Imprint
  4. Table of contents
  5. Part one: IP evolution
    1. 1.1 A more unitary European IP architecture
    2. 1.2 Plans for a unitary patent in Europe
    3. 1.3 When is a patent right for you?
    4. 1.4 European or national applications
    5. 1.5 Patent trends
  6. Part two: The IP advantage
    1. 2.1 IP and the Innovation Union
    2. 2.2 IP and open innovation
    3. 2.3 Innovating out of recession
    4. 2.4 How to extract value
  7. Part three: IP capability
    1. 3.1 IP in the plan
    2. 3.2 High-level IP
    3. 3.3 IT for IP
    4. 3.4 Pioneering IP
  8. Part four: IP and technology frontiers
    1. 4.1 Software and computer-related inventions
    2. 4.2 Intellectual property and climate change
    3. 4.3 Life sciences
    4. 4.4 Medical devices
    5. 4.5 Innovation in plants and seeds
  9. Part five: IP and creative challenges
    1. 5.1 Adwords
    2. 5.2 The fashion industry
    3. 5.3 Liability of hosting services
  10. Part six: IP filings
    1. 6.1 Disclosure: too much too soon vs too little too late
    2. 6.2 Drafting choices for first-time patent applicants
    3. 6.3 The protection of trade secrets: a comparative overview
    4. 6.4 Acquiring community brand rights
    5. 6.5 From the scientific to the legal
    6. 6.6 How to protect yourself online
    7. 6.7 What your US competition doesn’t want you to know about US patent law
  11. Part seven: Fit for purpose
    1. 7.1 IP portfolio design
    2. 7.2 IP issues for creative start-ups and spin-outs
    3. 7.3 IP on a low budget
    4. 7.4 Strategic variations
    5. 7.5 Seamless cooperation between product development and protection
    6. 7.6 How to recover your position
    7. 7.7 IP valuation
    8. 7.8 Dynamic portfolios
  12. Part eight: Free to operate
    1. 8.1 How to clear your path to market
    2. 8.2 Exploring patent information
    3. 8.3 How to oppose a patent
    4. 8.4 How to design around a European patent
    5. 8.5 How to limit a patent
    6. 8.6 Be clear who owns the IP
  13. Part nine: IP in partnership
    1. 9.1 Potential for technology partnership and its implications for IPRs
    2. 9.2 Engaging with universities
    3. 9.3 Guidelines for technology transfer
    4. 9.4 IP in collaboration
  14. Part ten: IP for profit
    1. 10.1 IP financing and trading
    2. 10.2 How to draft a licence
    3. 10.3 Royalty agreements
    4. 10.4 The valuation of patents
  15. Part eleven: When you are copied
    1. 11.1 IP litigation and alternative dispute resolution
    2. 11.2 Preliminary patent injunctions in Europe
    3. 11.3 The scope of claims
    4. 11.4 Specialized IP courts
  16. Appendix: The history, organization and procedures of the European Patent Office
  17. Index
  18. Full imprint