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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 32THE AVIATION INDUSTRY AND CIVIL AVIATION: Flying High for Business

Robert P. MarkChief Executive OfficerCommAvia

Good public relations for the aviation industry is a simple concept really… at least theoretically.

Engage people with a cleverly written story that convinces them to think differently about a product, service, organization or idea, a new belief you know is critically important to their life. Then, persuade them that it is a piece of information they cannot possibly live without for another day. Naturally, the message they hear, the message that changes their view of the aviation world, is one that comes from you, a message that just a few days, sometimes only just a few hours prior, was no more than an idea in your head ...

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