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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 23CORPORATE GOVERNANCE: Operating as an Open Book

Ted McDougalFounder and Principal, McDougal + AssociatesPrincipal, Jacobs + McDougalFormer Director of Ketchum’s Midwest Corporate/Healthcare Practice

Kurt P. StockerDirector, New York Stock Exchange Regulation Inc.Member, Board of Governors of Financial Industry Regulatory Authority, Inc.Former Chief Communications Officer of Continental Bank Corporation

Corporate Governance is concerned with holding the balance between economic and social goals and between individual and communal goals. The corporate governance framework is there to encourage the efficient use of resources and equally to require accountability for the stewardship of those resources. The aim is to align as nearly as possible ...

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