The Big One
So far, we've covered how to boost and maintain morale, plan and host events, and monitor and improve your guild's reputation. There's one other major concern that you will encounter if your guild manages to survive longer than average: the Big One. The Big One is the ultimate drama detonation. You either solve this crisis or your guild explodes around you and you're left with smoking rubble. There's a reason why guilds collapse at the average time, and the Big One is frequently the culprit.
I described my own personal Big One in Chapter 4, when "Tarra" and her cadre of drama-mongering players became such a burden on our PvE efforts that the entire guild nearly fell to pieces. I did not handle my own Big One very well. I could have ...
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