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The Guild Leader's Handbook by Scott F. Andrews

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Ethics and Server Reputation

Hosting successful events can go a long way toward increasing your guild's server presence. Note, however, that presence is a neutral term. It implies neither a favorable nor unfavorable attitude toward your guild. It just means that other players are aware of you.

The other aspect of a guild's notoriety on a server is your reputation. Reputation is more than just awareness. It's one thing for other guilds and other players to know that you exist; what they think of you is entirely another matter.

The Reputation Graph

Reputation has two aspects: perception and power. These aspects form the axes of the Reputation Graph. The horizontal scale indicates whether players on your server perceive you favorably or unfavorably. ...

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