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The Guild Leader's Handbook by Scott F. Andrews

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In-Game Events

A great way to boost morale and have some fun with your guild is to host in-game events. An event can be a competition, a themed party, a massive assault, or anything else you can dream up. It can involve only guild members if you want to keep it small or intimate. If you're also trying to recruit or to increase your guild's server presence, you can invite players from outside the guild.

Events can be risky. An event that fails due to lack of participation or disorganized planning can crush a fragile guild's morale. Instead of building teamwork or lightening the guild's mood, members will take it as a sign that no one cares about the guild. They will pin the disaster on the officers, in many cases justly so, and their faith in the ...

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