Your Guild Name
As you register your guild or acquire a charter, you'll have to choose a name. You want your guild to last, so give the name some thought ahead of time. If you have partners in this enterprise, be sure to run the name past them or solicit their input before you pull the trigger.
In most games, every member of your guild will be walking around with the guild name displayed under their character's name. Don't pick a name that could embarrass or offend anyone. No one will want to walk around with a name like that, and you'll have a tough time recruiting. Choose something that people will want to show off rather than downplay.
Above all, make your name unique. As of this writing there are many thousands of guilds on thousands of servers ...
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